Fast Facts

Industry

Athletic / Fitness

Client

Life Fitness

Location

River North – Chicago, IL

Challenge

The client wanted to digitally transform their products and the environments of their gym facility partners as emerging tech such as Peloton, Mirror, and others began to erode market share by differentiating as digital first.

Solution

Enlyt curated a sandbox environment wherein prototype products could be tested on a best-in-class network while inviting vendors in to see where collaboration could lead to innovation.

Result

A “Smart Gym in a Box” offering took form where Life Fitness products are able to interface with a wide range of varying gym facilities while offering a personalized experience to customers.